Post COVID-19's opportunities for customer-centric green supply chain management and customers' resilience, the moderate effect of corporate social responsibility

PurposeThis research aims to profoundly investigate the post-COVID-19's opportunities for customer-centric green supply chain management (GSCM) and perceived customer resilience by studying the correlation between fear-uncertainty of COVID-19, customer-centric GSCM, and the perceived customers' resilience. Moreover, to examine how the perceived corporate social responsibility (CSR) activities moderates the relationship among the variables.Design/methodology/approachIn this study partial least squares structural equation modeling (PLS-SEM) was adopted on a sample of 298 managers and customers in the Egyptian small and medium enterprises (SMEs) market for data analysis and hypotheses testing.FindingsPreliminary results indicate that the fear-uncertainty of COVID-19 positively affects customer-centric GSCM. Also, external CSR moderates the association between fear-uncertainty towards COVID-19 and customer-centric GSCM. However, internal CSR does not moderate this relationship. Customer-centric GSCM has a significant positive impact on the perceived environmental and social resilience. However, it has an insignificant effect on the perceived financial resilience. Also, customer-centric GSCM has a significant mediation outcome on the relation between fear-uncertainty of COVID-19 and the perceived environmental and social resilience. However, this relation is insignificant regarding the perceived financial resilience.Practical implicationsManagers could develop a consistent strategy for applying CSR practices, providing clear information and focusing on their procedures to meet their customer needs during COVID-19. Governments and managers should develop a consistent strategy to apply customer-oriented green practices to achieve customers' resilience, especially during the pandemic.Originality/valueBased on the "social-cognitive,” "stakeholder” and "consumer culture” theories, this study shed light on the optimistic side of the COVID-19 pandemic, as it also brings the concepts of social responsibility, resilience and green practices back into the light, which helps in solving customers' issues and help to achieve their resilience.

Study on Impact of Accredited Institutes during Student Enrollment In Higher Education

In India, it is vital for an educational institution to prioritize the factors that drive the student’s choice during enrollment in higher education and accreditation is also one of the factor. (Mike Molesworth, 2011).The focus of this paper is to understand the effect of accreditation on the student enrollment in higher education from student fraternity in Pune city. The study is based on descriptive and exploratory research and to accomplish the above said objective, researcher use quantitative approach. The research was conducted in the HEI’s, colleges and universities providing graduate and post graduate courses located in the Pune city, as it is one of the education hub in India where many HEI and Universities with all streams like management, hospitality, engineering, medical are available. The limitation of this study is the researcher was unable to reach all academician and students of various college of Pune due to COVID. The research provides an understanding into the relevance of accreditation during student enrollment in higher education institute and colleges to all the stakeholders. Till now very less research is done to understand the impact of accreditation during student enrollment in college and institutes esp in Pune city.

Post COVID-19's opportunities for customer-centric green supply chain management and customers' resilience;the moderate effect of corporate social responsibility

Purpose This research aims to profoundly investigate the post-COVID-19's opportunities for customer-centric green supply chain management (GSCM) and perceived customer resilience by studying the correlation between fear-uncertainty of COVID-19, customer-centric GSCM, and the perceived customers' resilience. Moreover, to examine how the perceived corporate social responsibility (CSR) activities moderates the relationship among the variables. Design/methodology/approach In this study partial least squares structural equation modeling (PLS-SEM) was adopted on a sample of 298 managers and customers in the Egyptian small and medium enterprises (SMEs) market for data analysis and hypotheses testing. Findings Preliminary results indicate that the fear-uncertainty of COVID-19 positively affects customer-centric GSCM. Also, external CSR moderates the association between fear-uncertainty towards COVID-19 and customer-centric GSCM. However, internal CSR does not moderate this relationship. Customer-centric GSCM has a significant positive impact on the perceived environmental and social resilience. However, it has an insignificant effect on the perceived financial resilience. Also, customer-centric GSCM has a significant mediation outcome on the relation between fear-uncertainty of COVID-19 and the perceived environmental and social resilience. However, this relation is insignificant regarding the perceived financial resilience. Practical implications Managers could develop a consistent strategy for applying CSR practices, providing clear information and focusing on their procedures to meet their customer needs during COVID-19. Governments and managers should develop a consistent strategy to apply customer-oriented green practices to achieve customers' resilience, especially during the pandemic. Originality/value Based on the "social-cognitive," "stakeholder" and "consumer culture" theories, this study shed light on the optimistic side of the COVID-19 pandemic, as it also brings the concepts of social responsibility, resilience and green practices back into the light, which helps in solving customers' issues and help to achieve their resilience.